Source: Yahoo! Despite its sparrings with Microsoft and uncertainty about its future, Yahoo does not mean to stop working and provides a new platform for online advertising.
On behalf of AMP! this new system is intended to be very simple to implement for the oadcaster and advertisers. The system will be gradually introduced in the third quarter and will continue to evolve in 2009.
While this product may not be revolutionary, the period of its announcement is not trivial. It can not only reassure shareholders, but more importantly increase revenue potential and therefore the value of the company. Yet it is on this point that Yahoo and Microsoft are in total disagreement.
[translation by jeremy]
