Google is running a short test in Germany, Belgium and Estonia that removes more detailed results from Google Search when users look for hotels and lodgings in these countries. Results will instead appear in a simple “blue link” that older users may recall from years past. The primary reason behind this test is pressure from the European Union, which is calling for more Google compliance with the Digital Markets Act (DMA).
According to a blog post, Google has been working hard over the past year with the European Commission and various industries, particularly hotels, airlines and small retailers. The company claims these three business types are experiencing 30 percent less traffic due to changes to comply further with the DMA. However, comparison sites are asking for more. For the uninitiated, comparison sites gather various results for users to pick between.
Therefore, Google is now proposing three more changes to Search. The main change is “expanded and equally formatted units” tha
