Temu is the latest platform the European Commission (EC) has fixed its regulatory gaze upon. Europe’s top consumer enforcement authority said Thursday it’s opening a formal investigation into the online retailer for enabling the sale of illegal products, including limiting the reappearance of previously suspended “rogue traders” with a history of hawking prohibited goods.
In addition to the illegal product allegation, the EC is also investigating Temu’s potentially addictive design, the platform’s systems that recommend products and data access for researchers. The alleged violations fall under the Digital Services Act (DSA), which empowers the EC to levy fines of up to six percent of Temu’s annual revenue.
In a statement to Engadget, a company spokesperson said it plans to cooperate fully. “Temu takes its obligations under the DSA seriously, continuously investing to strengthen our compliance system and safeguard consumer interests on our platform,” the T
