29.10.2024 19:54 Uhr, Quelle: Engadget

Amazon’s AI-powered shopping assistant Rufus launches in Europe today

Amazon’s shopping-focused chatbot Rufus is launching throughout Europe, after coming to the US back in February. It starts rolling out today as a beta in Germany, France, Italy and Spain, after coming to the UK in September. This is a gradual rollout and the company says it could be a few weeks before every single user in the aforementioned countries receives a software update. To get started with Rufus, look for the icon on the bottom right-hand corner of the mobile app. This will open up the chat box. Customers can tap on this chat box to ask follow up questions or receive more information on a pre-existing query. This is a beta release, so Amazon encourages customers to leave feedback by “rating their answers with a thumbs up or thumbs down.” There’s also an option for more directed freeform feedback. For the uninitiated, Rufus is a generative AI shopping assistant that was trained on Amazon’s entire product catalog, along with customer reviews, community Q&As and “

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