Can you hear the soft, cherubic voices of corporate executives singing in unison? That can only mean one thing. They’ve figured out a new way to squeeze money out of our eyeballs. Amazon is adding even more ads to Prime Video, according to reporting by Financial Times. This uptick in corporate-sponsored splendor will go into effect early next year.
This comes less than a year after Amazon forced ads onto its streaming video platform, which is something all of the major streamers do now. We pay money to watch ads. It’s pretty darn cool. In any event, it remains unclear as to how many more ads will infest that next episode of Reacher or where they’ll be placed. Modern streaming shows aren’t made with advertisements in mind, so these ads just kinda pop up wherever.
Ads have turned into a serious revenue stream for Amazon because, again, they sit on top of our monthly Prime memberships that we already pay for. It costs extra to go ad-free. The company recently crowed that it drew more than
