23.08.2024 20:54 Uhr, Quelle: Engadget

Meta has reportedly killed its Apple Vision Pro competitor

Meta has canceled its plans for a long-rumored mixed-reality headset that was intended to compete with the Apple Vision Pro, according to reporting by The Information. The company told employees at Reality Labs to stop working on the device after a product review meeting attended by CEO Mark Zuckerberg, as cited by Meta staffers. The headset was internally referred to as La Jolla and was reportedly supposed to release in 2027. This mixed-reality device was allegedly heads and shoulders above the Quest 3, with ultra-crisp micro OLED displays. This is the same display technology used in the Apple Vision Pro. Reporting indicates that a major sticking point was cost. The team wanted to get the device under $1,000, but those micro OLED panels don’t come cheap. The Vision Pro, after all, is $3,500. Another likely reason the premium device got canned is that, well, there might not be that much hunger for expensive headsets. The Vision Pro’s sales have been sluggish and Meta’s own pre-existing high-

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