08.08.2024 21:36 Uhr, Quelle: Engadget

One of the ad industry groups being sued by X is ‘discontinuing’

An ad industry group named in X’s antitrust lawsuit is “discontinuing,” two days after the social media company filed a lawsuit accusing major advertisers of an “illegal boycott” against the company. The Global Alliance for Responsible Media (GARM) is “discontinuing activities,” according to an email reported by Business Insider. GARM was created in 2019 to help set brand safety guidelines for major advertisers, and is part of the World Federation of Advertisers (WFA), which was also named in X’s lawsuit. According to Business Insider, WFA CEO Stephan Loerke told members that GARM is a nonprofit with limited resources, but that the groups planned on fighting the lawsuit. X CEO Linda Yaccarino said the news was “an important acknowledgement and a necessary step in the right direction” in a statement on X. The company’s lawsuit, which was filed in Texas, claims that the WFA, GARM and a handful of major advertisers “conspired … to col

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