Apple pulled the latest short film in its The Underdogs: OOO (Out of Office) series set in Thailand. The tech giant scrubbed it over complaints about stereotypical portrayals of Thailand and its people in certain scenes.
The Bangkok Post reports that Apple issued an apology to the people of Thailand for the fifth film in its Underdogs series. The ad series features a group of travel weary office workers navigating the world using Apple’s various products.
Several viewers posted comments criticizing the film’s use of a sepia filter to make Thailand seem underdeveloped. The comments also called out the costuming and scenery decisions in its airport scene using outdated representations of Thailand’s citizens.
Sattra Sripan, the spokesman for the Thai House of Representatives’ committee on tourism, called for a boycott over the ad.
“Thai people are deeply unhappy with the advertisement,” Sripan said in a statement. “I encourage Thai people to stop using Apple products and
