Etsy just announced an upcoming loyalty program for buyers called Etsy Insider. This is the first-ever program of its type on the platform and the company begins testing in September. Select customers will receive an invite for the service as it gets closer to launch.
So what do you get? It’s sort of like Amazon Prime, but without the streaming video and all of that other stuff. Etsy Insider offers free shipping and access to discounts. Pricing has yet to be announced, but COO Raina Moskowitz says the monthly fee will be close to the cost of a latte. So, anywhere from $3 to $9, I guess.
The company hasn’t decided if this program will go beyond the testing phase, as it all depends on how users respond to it. Etsy says this is part of a larger effort to change how consumers think of the platform.
“We want people to start their shopping journey on Etsy rather than come to Etsy when they’re just looking for something very specific,” Moskowitz said in an interview with AP. This is a v
