The maker of Xbox Game Pass stalwart Palworld said on Wednesday it’s forming a new company in partnership with… Sony. Palworld developer and publisher Pocketpair announced its new team-up with Sony Music Entertainment to create Palworld Entertainment, Inc. The joint venture’s stated purpose: “accelerating the multifaceted global development of Palworld and its further expansion,” which sounds like corporate-speak for “merch, baby.”
The deal includes Sony Music Entertainment, Inc. and anime studio and game publisher Aniplex, Inc., both part of the broader Sony Corporation. Pocketpair says Palworld merchandise will soon be available for pre-order at Aniplex Online.
The joint venture’s new website describes the newly formed Palworld Entertainment, Inc. as handling Palworld’s licensing operations. “We are responsible for various domestic and international licensing operations for the Pocketpair game Palworld, with the aim of accelerating the multifacete
