On Tuesday, the FTC unanimously banned the social messaging app NGL from hosting minors as part of a $5 million settlement. The first-of-its-kind ban comes after revelations that the company actively marketed the app to children with bait-and-switch tactics, false claims about AI moderation and the targeting of “popular” kids (like cheerleaders) to try to lure others onto the predatory hellscape.
“NGL marketed its app to kids and teens despite knowing that it was exposing them to cyberbullying and harassment,” FTC Chair Lina Khan wrote in an agency press release. “In light of NGL’s reckless disregard for kids’ safety, the FTC’s order would ban NGL from marketing or offering its app to those under 18. We will keep cracking down on businesses that unlawfully exploit kids for profit.”
The FTC and the Los Angeles DA’s office worked together on the complaint, which paints a picture of an exploitative business that prioritized building its social graph abo
