Game publisher Voodoo (known for free-to-play mobile titles stuffed with ads) has bought the social platform BeReal (known for a scorching hot 15 minutes of fame in 2022) for €500 million. Although BeReal has fallen off the radar since its much-hyped peak, Voodoo says the app has grown to 40 million active users.
“BeReal achieved incredible user loyalty and growth, showing there is a universal need to share real, unfiltered experiences with close friends,” Voodoo CEO Alexandre Yazdi wrote in a press release. “We are very excited to bring our teams together and leverage Voodoo’s know-how and differentiated technologies to scale BeReal into the iconic social network for authenticity.”
If you’ve forgotten, BeReal’s gimmick is that it promotes “spontaneous authenticity” by prompting users to capture dual-camera pictures (a selfie and whatever the rear camera is aimed at) during two-minute windows at random times throughout the day. It won Apple’s iP
