When you think of the 20-year-old social network that is Facebook, its popularity among “young adults” is probably not what comes to mind. Naturally, Meta wants to change that and the company is once again telling the world it intends to reorient its platform in order to appeal to that demographic.
In an update from Tom Alison, who heads up the Facebook app for Meta, he says that the service is shifting to reflect an “increased focus on young adults” compared with other users. “Facebook is still for everyone, but in order to build for the next generation of social media consumers, we’ve made significant changes with young adults in mind,” he wrote.
If any of this sounds familiar, it’s because Meta executives have been trying to win over “young adults” for years in an effort to better compete with TikTok. Mark Zuckerberg said almost three years ago that he wanted to make young adults the company’s “North Star.” And Alison and Zuckerb
