Remember we pointed out RIM's need to make moves to combat the threat of iPhone? Now the company has hitched up with Puretrack to offer a music service to Blackberry users.
The new deal means the Blackberry now offers some of the entertainment-friendly features of the iPhone, but the move may be too little, too late.
Sure, a move to offer Puretracks support is nice, and yes, it does mean RIM is actively preparing its flood defences to stem the imminent iPhone wave on its business in the enterprise market, but Puretracks lacks the hype, catalogue and accustomed user base of the Apple service.
In essence this is just another move by the majors to reduce Apple's grip on online music distribution. Ensuring healthy competition in the digital music market makes sense in some ways, but we all know the majors want to foster such competition solely in order that they can f
