We’ve all been there. You see something cool on Kickstarter. It’s reasonably priced and made by reputable folks. You fully intend on backing it, but life gets in the way and the campaign ends, leaving you out in the cold. Kickstarter just solved this very specific problem by continuing to allow financial backing after a campaign finishes.
The new tool is appropriately-named Late Pledge and will only be available to creators who hit their initial goal. It’s been in the testing phase since April and Kickstarters says it has allowed creators to raise an additional 35 percent over that initial goal, according to reporting by TechCrunch.
Late Pledge has exited the testing phase and is now available to all creators worldwide. This is good for creators, good for backers and, of course, good for Kickstarter, as users won’t have to head to a third-party payment platform when a campaign has ended.
The company has also announced a new in-house marketing unit to help creators promote their campaig
