OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent topics,” both companies said in a joint statement. As part of the agreement, OpenAI will also become an advertising partner on Reddit, which means that it will run ads on the platform.
The deal is similar to the one that Reddit signed with Google in February, and which is reportedly worth $60 million. A Reddit spokesperson declined to disclose the terms of the OpenAI deal to Engadget and OpenAI did not respond to a request for comment.
OpenAI has been increasingly striking partnerships with publishers to get data to continue training its AI models. In the last few weeks alone, the company has signed deals with the Financial Times and Dotdash Meredith. Last year, it also partnered with German publisher Axel
