As Google starts to make its latest video-generation tools available, the company says it has a plan to ensure transparency around the origins of its increasingly realistic AI-generated clips. All video made by the company’s new Veo model in the VideoFX app will have digital watermarks thanks to Google’s SynthID system.
SynthID is Google’s digital watermarking system that started rolling out to AI-generated images last year. The tech embeds imperceptible watermarks into AI-made content so that AI detection tools can recognize that the content was generated by AI. Considering that Veo, the company’s latest video generation model previewed onstage at I/O, can create longer and higher-res clips than what was previously possible, tracking the source of such content will be increasingly important.
During a briefing with reporters, DeepMind CEO Demis Hassabis said that SynthID watermarks would also expand to AI-generated text. As generative AI models advance, more companies have turned to wa
