TikTok is ramping up its efforts to automatically label AI-generated content in its app, even when it was created with third-party tools. The company announced plans to support content credentials, a kind of digital watermark that indicates the use of generative AI.
TikTok’s rules already require creators to disclose “realistic” AI-generated content. But that policy can be difficult for the company to enforce, particularly when creators use other companies’ AI tools. But because content credentials are increasingly used across the AI industry, TikTok’s new automated labels should be able to address some of those gaps.
Often described as a “nutrition label for digital content,” content credentials attach “tamper-evident metadata” that can trace the origins of an image and AI tools that were used to edit it along the way. That history can then be viewed by users if they come across a piece of AI-made content on a platform that supports the technology.
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