2024 is shaping up to be the year of ads for Amazon Prime Video.
In January the streaming service, which has long been ad-free, debuted an ad-based tier and instantly moved nearly all its users into that tier. Since then, the only way for Prime subscribers to avoid ads has been to pay an extra $3 per month.
Pretty soon, that $3 option may be more compelling as Prime Video is planning to increase the number of ways users will see ads and make shopping a key component of those ads.
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