Apple launched its range of and Apple Watch bands last fall to much fanfare, as an environmentally-friendly alternative to the leather accessories. However, buyers quickly complained the material was prone to attracting dirt, scuffs and other durability issues. FineWoven also simply felt far less premium than the leather lineup it replaced, albeit Apple charging the same prices.
According to Twitter leaker Kosutami, Apple is giving up on the effort and the production lines for FineWoven are being shuttered. The company will probably try again with a different leather alternative option, .
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