09.04.2024 19:09 Uhr, Quelle: Engadget

The owner of WordPress has bought Beeper, the app that flipped the bird to Apple’s iMessage supremacy

WordPress and Tumblr owner Automattic has bought Beeper, the maker of the Beeper Mini app that challenged Apple’s iMessage dominion late last year. Although it ultimately lost that battle (after, oh, about three days), the incident gave the DOJ more ammunition in its antitrust suit against the iPhone maker. Bloomberg reported on Tuesday that Automattic paid $125 million, a surprisingly hefty price for the startup. Automattic already has an app called Texts that taps into the APIs of various chat services for a universal messaging experience. Beeper has essentially the same mission and branding, and the two competitors will now merge their teams under Beeper CEO Eric Migicovsky, who will join Automattic. You may also remember Migicovsky as the creator of the Pebble smartwatch, the charmingly simple pre-Apple Watch device that helped kickstart mainstream interest in wearable tech in the early 2010s. On Tuesday, he told The New York Times that Beeper and Texts will launch a combined service later this year

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