Research In Motion (RIM) isn't taking Apple's move into the enterprise market it dominates without a fight. The company has confirmed plans to push back with the introduction of social networking and entertainment features.
Right.
As part of the push, RIM has reached a deal with Black Eyed Peas' artist, Will.i.am, to make that artist's content and online community Dipdive available on the BlackBerry. (Will.i.am was also behind Barack Obama’s successful “Yes We Can” video.) The company introduced Facebook software for its smartphones last autumn.
RIM's in a fix. Apple's introduction of Exchange support means core Blackberry customers have a choice of devices, and with the iPhone offering extra value in terms of screen real estate, iPod and other sexy features, the Blackberry maker must struggle to preserve its market.
Two-thirds of RIM's 12 million Blackberry users are government or corporate clients. In order to widen its business and resist the Apple-driven iP
