Days after Apple started allowing iOS users in the EU to use third-party app stores, the company has announced more changes related to how developers can distribute their apps. Most significantly, those who meet certain criteria will be able to let users download apps from their websites.
The Web Distribution option, which will be available this spring, will effectively let developers bypass the app ecosystem entirely for their own apps. To be eligible, devs will need to opt in to new App Store rules that see them pay a fee for each user install after certain thresholds and be an Apple Developer Program member that’s been in good standing for at least two years. They’ll need to “have an app that had more than one million first annual installs on iOS in the EU in the prior calendar year” among other criteria, per a support document.
By setting certain rules for supporting downloads from the web, Apple will be hoping to minimize the risk that users will be installing sketchy apps, such a
