Amid complaints that its search results have declined in quality, Google is tweaking its algorithms to do a better job of weeding out spammy or automated content. The company says the ranking updates, arriving in May, will “keep the lowest-quality content out of search.” Of particular note, Google says its engine will be better at eradicating today’s automated (read: AI-generated) content that’s harder to spot.
Google says it’s taking what it learned from a 2022 algorithmic tuneup to “reduce unhelpful, unoriginal content” and applying it to the new update. The company says the changes will send more traffic to “helpful and high-quality sites.” When combined with the updates from two years ago, Google estimates the revision will reduce spammy, unoriginal search results by 40 percent.
“This update involves refining some of our core ranking systems to help us better understand if webpages are unhelpful, have a poor user experience or feel like they were
