Filed under: Home EntertainmentWe've already seen a couple of Blu-ray exchange programs offered to HD DVD owners looking to jump ship, but looks like Sony is now finally getting in on the action itself, albeit only in Switzerland. While some of the details are lost in translation, it seems that if you buy either the BDP-S500 or BDP-S300 Blu-ray player before the end of March, you'll then be able to send i