In a blog post on Thursday, Meta announced changes to how advertisers pay for “boosted posts” on Facebook and Instagram. According to the company, advertisers will now pay a 30% fee when they purchase boosts from inside the Facebook or Instagram apps on iPhone. This is due to changes to the App Store guidelines that went into effect over a year ago.
In a statement to 9to5Mac, Apple responded to Meta’s criticism and its attempt to shift the blame to Apple.
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