Retail giant Walmart is reportedly in talks to acquire budget TV maker Vizio, according to The Wall Street Journal. The $2 billion deal would make Vizio a house brand for Walmart and would allow the company to directly compete in the affordable smart TV space currently dominated by Amazon and Roku.
It would also give Walmart access to all of that sweet, sweet customer data collected by Vizio’s smart TV platform throughout the years, which would open up another revenue stream in the form of personalized ads. The company would also be able to sell user data collected by Vizio boxes. Finally, it could use Vizio TVs as ad space in the showrooms of its nearly 11,000 retail locations. The company’s already doing this with display televisions via its current in-house brand Onn.
However, Roku and Amazon have had years to shore up the budget-friendly TV market. Roku started with streaming devices, but transitioned to smart TVs last year, and there’s even a more expensive line of Mini LED TVs coming i
