Rivian will reveal the R2 on March 7. The company confirmed on Monday in a post on X (Twitter) that customers should “get ready to meet R2 on March 7th.” Rivian CEO RJ Scaringe previously said the next-generation platform would be smaller and cheaper than the R1 lineup.
The automaker hasn’t yet said where the event will take place, but it will all but certainly be in Laguna Beach, CA. Last month, its city council publicly posted an approved request in its minutes for a “Rivian R2 Launch,” part of a “worldwide product launch event at the Rivian Theater” on the same date. If that wasn’t enough of a clue, Rivian’s X teaser included audio of waves crashing, beachgoers playing and seagulls squawking.
Rivian representatives reportedly plan to hold the event at the Rivian South Coast Theater in Laguna Beach. The automaker bought the cinema (which opened in 1937 and closed in 2015) in 2021 before renovating and reopening it this past December. The company asked th
