01.02.2024 21:54 Uhr, Quelle: Engadget

Amazon launches Rufus, an AI-powered shopping assistant

Amazon launched a new generative AI shopping assistant, Rufus, on Thursday. The chatbot is trained on Amazon’s product catalog, customer reviews, community Q&As and “information from across the web.” Amazon views the assistant as customers’ one-stop shop for all their shopping needs. Rufus can answer questions like, “What to consider when buying running shoes?” and display comparisons for things such as, “What are the differences between trail and road running shoes?” It can also perform follow-up questions like, “Are these durable?” Amazon said in 2023 every division in its company was working on generative AI. It’s since launched AI-powered review summaries, and it began encouraging sellers to make AI listings and image backgrounds for their products. Rufus is launching in beta today to only “a small subset of customers” in the Amazon mobile app. But it says the assistant will continue rolling out to US customers “in the

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