TikTok recently pulled a tool that allowed researchers and others to study the popularity of hashtags on its app. The change, first reported by The New York Times, came shortly after researchers published a report using data from the tool that criticized the company.
As The New York Times points out, the tool was one of the few publicly-accessible methods of tracking details about the popularity of specific hashtags. TikTok, like other social media companies, has made it difficult for outsiders to track how content spreads in its app.
The tool in question is a feature called Creative Center, which provides data about the popularity of hashtags to would-be advertisers and others. Researchers at Rutgers’ Network Contagion Institute had used Creative Center’s search function to track hashtags deemed “sensitive” to Chinese government interests. The researchers compared the prevalence of the hashtags between TikTok and Instagram and concluded that many "sensitive" topics were "dramatically
