09.11.2023 23:00 Uhr, Quelle: Engadget

Tumblr’s staff is reportedly reduced to a skeleton crew

Tumblr, a flailing social media site from a bygone era, may be run by a skeleton crew from now on. An alleged internal memo from parent company Automattic has made the rounds on social platforms (including Threads), stating it has “not gotten the expected results from our effort.” The decision appears to mark a sharp U-turn from a separate leak this summer, claiming Automattic was building a TikTok-like algorithmic feed into the aging site. Although this doesn’t quite appear to be the end of the road for Tumblr, the note doesn’t sound promising for the platform’s future. It says “the majority of the 139 people” will switch to other Automattic projects, leaving a barebones gang of Trust & Safety and support workers to oversee Tumblr’s smoldering embers. Given how many brutal layoffs we’ve seen this year, handling the transition in a way that avoids job losses could be a silver lining. Automattic, the company behind the blogging tool WordPress, acquired

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