It looks like Meta may be pumping the brakes on one of its more aggressive, and unpopular, growth-hacking tactics for Threads. The company appears to be working on a new privacy setting so Threads users can opt-out of having their posts cross-posted to Facebook and Instagram feeds.
The unreleased feature was spotted by reverse engineer Alessandro Paluzzi, who often uncovers early versions of social media features before they officially launch. Paluzzi shared screenshots of a new “suggesting posts on other apps” toggle in Threads’ privacy settings.
#Threads is working on "suggesting posts on other apps" privacy setting 👀 pic.twitter.com/4Qe5cvEWKj— Alessandro Paluzzi (@alex193a) November 2, 2023
The feature comes barely a week after the company acknowledged that it was promoting users’ Threads posts in Facebook feeds in an effort to boost Threads. While Meta has used similar tactics to promote its other apps in the past, the move has been widely unpopular among Threads
