Despite rough parity in the installed base of iPhones and Android phones in the US, iPhone owners tend to keep their devices for longer thanks to factors like build quality.iPhones have a slower replacement cycle than AndroidsPrevious reports from Consumer Intelligence Research Partners (CIRP) have indicated that people have been holding onto their iPhones for more extended periods before upgrading. That was a shift from a trend during the COVID-19 pandemic when people upgraded their iPhones more frequently. Read more
