Meta is starting to ramp up its growth-hacking tactics for Threads in a bid to boost engagement on the Twitter competitor. The social network is promoting its newest app by cross-posting Threads posts to users’ Facebook feeds, the company confirmed Monday.
It’s a familiar move for Meta, which regularly uses the Facebook feed to promote new features, including those from its other apps. The company has inserted Instagram Reels into recommendations in Facebook’s feed for years, and also allows businesses on WhatsApp to buy ads that appear in Facebook feeds. But unlike those efforts, it seems that Threads promotions on Facebook are not optional.
“We’ve launched an update to make it easier for people to see the latest content from Threads directly on Facebook and Instagram,” the company wrote in response to a Threads user who asked how to keep their posts off of Facebook. “But we’re listening to feedback like yours as we continue to build on this.”
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