12.10.2023 20:54 Uhr, Quelle: Engadget

Netflix to open branded retail stores for some reason

Netflix used to make its money on physical media, mailing DVDs to customers, and it looks like the company’s trending toward the analog once again. The streaming giant has, strangely, decided to open a number of brick-and-mortar retail locations, called Netflix House, as originally reported by Bloomberg. The stores will sell merchandise based on hit Netflix shows, so you can finally snag that Lincoln Lawyer coffee mug you’ve always dreamed of. Netflix House establishments will also offer dining and curated live experiences. To the latter point, the two initial locations are going to feature an obstacle course based on Squid Game. This seems to miss the point of the show’s brutal satire of modern capitalism, but that’s been par for the course since it took the world by storm back in 2021. Netflix House will also boast rotating art installations based on hit shows and live performances to excite fans. Additionally, the in-house restaurant will serve cuisine and drinks originally featured

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