Patreon announced a rebranding of its platform through a series of updates on Wednesday. New features give creators more personalization and control while offering supporters more ways to follow their favorites. In addition, the platform is integrating more free content, allowing every creator to host communities non-paying members can access. Patreon also tweaked its branding with a new logo, color themes, photography and fonts.
Perhaps the most notable update for creators is the ability to bolster their communities for free members. Creators can now let people join for free, offering content and updates for non-paying members while (optionally) hiding things like early access to podcasts or videos behind a paywall. They can also use a new commerce tool to sell individual pieces of content like recordings, videos and downloadable files. It makes the platform more of an all-in-one social hub for fans who aren’t ready to pay but may decide to later.
Patreon frames its changes as moving creators away from
