Dan Ives at Wedbush is the latest analyst to predict price increases for the iPhone 15, which Apple will officially unveil next week on September 12, as part of its “Wonderlust” media event.
The analyst is expecting the base model iPhone 15 price to remain unchanged, but sees $100 price bumps for both the 6.1-inch Pro and 6.7-inch Pro Max. This would be the first time Apple has increased pro iPhone prices since the iPhone X debuted at $999 in 2017. For context, the currently starts at $999, and the iPhone 14 Pro Max starts at $1,099.
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