Google took a step towards transparency in AI-generated images today. Google DeepMind announced SynthID, a watermarking / identification tool for generative art. The company says the technology embeds a digital watermark, invisible to the human eye, directly onto an image’s pixels. SynthID is rolling out first to “a limited number” of customers using Imagen, Google’s art generator available on its suite of cloud-based AI tools.One of the many issues with generative art — apart from the ethical implications of training on artists’ work — is the potential for creating deepfakes. For example, the pope’s hot new hip-hop attire (an AI image created with MidJourney) going viral on social media was an early example of what could become more commonplace as generative tools evolve. It doesn’t take much imagination to see how something like political ads using AI-generated art could do much more damage than a funny image circulating on social media. “Watermark
