Google TV is about to get a heavy dose of NFL Sunday Ticket. The service, which Google won the bidding rights for last year, will soon be available (and likely promoted with gusto) on the platform. Google also offers the NFL subscription service on YouTube and YouTube TV.“Starting this football season, NFL Sunday Ticket on YouTube and YouTube TV will be fully integrated into Google TV in the U.S.,” Google TV product managers Nick Staubach and Sal Altayyar wrote in an announcement blog post. “This means you can now access live out-of-market Sunday afternoon games, see top highlights and get recommendations for top games of the week, all right on your Google TV home screen.” The authors added that YouTube TV subscribers who add an NFL Sunday Ticket subscription would soon see the service in the app’s live tabs.Google won the rights to NFL Sunday Ticket, reportedly outbidding Apple and Amazon in late 2022 after DirecTV held the rights for nearly three decades. Annual packages for th