The prominence of MLS Season Pass is rising leaps and bounds with the arrival of soccer legend Lionel Messi to the league. Apple is capitalizing on the hype with multiple documentary series in development for its streaming service Apple TV+.
The first of the projects was announced in June, which will follow Messi’s World Cup career culminating in his win at Qatar last year. Separately, Bloomberg is now reporting a second documentary is in the works, specifically targeting his MLS run.
more…