The Messi effect is real for MLS Season Pass: the total number of subscribers to the service has more than doubled since renowned soccer player Lionel Messi joined the league. That stat is via a tweet from Inter Miami club owner Jorge Mas.
Although Apple doesn’t release hard figures, Tim Cook did call out Messi’s contribution on last week’s earnings call: on the subject of MLS, Cook said, “We are beating our expectation in terms of subscribers, and the fact that Messi went to Inter Miami helped us out there a bit, and so we’re very excited about it.”
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