10.08.2023 20:00 Uhr, Quelle: Engadget

Amazon is reportedly cutting most of its in-house clothing brands

As a potential FTC antitrust lawsuit looms in the background, Amazon plans to reduce its in-house brands. According toThe Wall Street Journal, the retailer will eliminate 27 of its 30 clothing brands and all of its private-label furniture lines. It isn’t clear how many other areas the cuts could affect, but the Amazon Basics brand appears to remain largely, if not wholly, intact. The retailer told the WSJ that it looks to eliminate products that “aren’t resonating with customers.”Among the Amazon clothing labels reportedly being phased out are Lark & Ro, Daily Ritual and Goodthreads. (Amazon Essentials, Amazon Collection and Amazon Aware will reportedly remain.) Meanwhile, the retailer is allegedly dropping its Rivet and Stone & Beam furniture brands once their current stock is depleted. “We always make decisions based on what our customers want, and we’ve learned that customers seek out our biggest brands — like Amazon Basics and Amazon Essentials — for

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