X is giving advertisers new ways to have some control over what type of content can appear near their ads. The company formerly known as Twitter introduced new “sensitivity settings” that allow advertisers to choose between different types of content filtering for their ads.The new controls arrive as X is increasingly desperate to win back advertisers. The company’s ad revenue has dropped 50 percent since Elon Musk took over as brands cut spending on the platform amid concerns about the rise of hate speech and other unsavory content. Since then, watchdog groups have reported several instances of ads from major brands being placed near neo-Nazi accounts, Holocaust deniers and other previously suspended users.With the new tool, X says it “will use machine learning to reduce adjacency to varying levels of content according to a brand’s sensitivity threshold in an upcoming campaign.” For now, the two settings available to advertisers include “conservative” and &ldqu
