In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman reiterates the recent reporting around iPhone 15 pricing. Gurman says that consumers should expect ‘minor’ price increases across the iPhone 15 lineup internationally, as well as in the US – particularly for the iPhone 15 Pro/Pro Max that will include a new titanium chassis design and upgraded camera system.
For the Apple Watch, expect chip spec bumps for the Series 9 and Ultra, but no SE this year (as it appears to be on a two-year cycle). Interestingly, Gurman says Apple tested a dark gray titanium color option for the Apple Watch Ultra last year, but it was scrapped for the 2022 Ultra launch. However, Gurman suggests that the darker color may return for the 2023 Apple Watch Ultra hardware refresh.
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