Google might not be completely ready to give up website cookies just yet, but the company is certainly investigating alternatives like a user-tracking ad platform built into one of the most popular web browsers available.Google logoFor the most part, Google has at least put up a little bit of an effort to reduce the amount of tracking it does, like the Privacy Sandbox for Chrome. Technically, Google is still working towards phasing out third-party cookies. Until then, though, the company is also working on alternatives — for more tracking. Read more
