Apple is considering raising the price of the iPhone 15 Pro and iPhone 15 Pro Max, iPhone 14 Pro Max starts at $1,099. The price of the lower-end iPhone 15 and iPhone 15 Plus would remain the same.
Overall, the publication says Apple expects to ship about the same number of iPhone 15 units as iPhone 14, with a target of around 85 million for this calendar year. Steady unit sales combined with a price jump for the Pro models will see overall iPhone revenue increase.
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