19.07.2023 22:54 Uhr, Quelle: Engadget

Netflix added nearly 6 million new subscribers amid password sharing crackdown

Netflix’s attempts to crack down on password sharing is starting to pay off. The company reported substantial growth in subscribers in the months following its push to stop users from sharing accounts with people outside of their household.The streaming company added nearly 6 million paying subscribers, an increase of 8 percent, during the second quarter of 2023. The results confirm earlier reports from third-party data that suggested the tightened restrictions were working.In a letter to shareholders, the company said that its push to stop password sharing hasn’t resulted in mass cancellations and has instead encouraged more people to sign up for their own account. “The cancel reaction was low and while we’re still in the early stages of monetization, we’re seeing healthy conversion of borrower households into full paying Netflix memberships as well as the uptake of our extra member feature,” the company wrote.In addition to restricting account sharing, the company has sta

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