In a significant departure from a longstanding tradition, Apple will no longer offer gift-wrapping for online purchases in the US and at least many other countries.Apple discontinues gift wrapping for online ordersThis decision marks the end of a years-long practice that saw gift wrapping as an option alongside all of the continuing build-to-order options on the online Apple Store. As with many high-end retailers, the gift wrapping was remarkably well done, meaning that buyers could gift quite beautifully presented Apple devices. Read more