07.07.2023 17:36 Uhr, Quelle: Engadget

All the questions we still have about Threads, Meta’s Twitter killer

Threads, Meta’s text-based Twitter rival, is finally out in the world (most of it, anyway). Compared with other would-be Twitter challengers, Threads has absolutely exploded. By the morning after its launch, the Instagram offshoot had already attracted more than 30 million new sign-ups, according to Mark Zuckerberg.The momentum seems to have spooked Elon Musk, whose personal lawyer has reportedly threatened to sue Meta over unspecified “trade secrets.” But while the Meta vs. Twitter rivalry continues to play out, there are still some major questions about the new platform and how Meta intends to run it.Why the relentless focus on brands and influencers?It’s no secret that Meta began testing Threads with a relatively small group of creators and celebrities ahead of its official launch. The group provided some early feedback to the company, and helped ensure that when the floodgates did eventually open, new users were greeted with more than an empty feed.The ploy worked. New Threads user

Weiterlesen bei Engadget