The new social media app Threads, from Meta, has experienced a mass swarm of popularity on launch day. The company announced more than 10 million sign-ups to the service, less than 10 hours after launch.
The popularity is fueled in large part by the deep cross-promotion with Instagram. After downloading the app from the App Store, Instagram users can sign up to Threads in one tap – with their same username – and a Threads badge appears on your Instagram profile.
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